It's a collaborative CD with a message. Some of New York's best-known musicians, led by Dan Zanes, have come together to promote a pro-immigration stance and an appreciation for Latin American culture.
WHAT THIS MEANS TO BUSINESS
By bringing the sounds of hip-hop, merengue and cumbia together on one album, there's a good chance that consumers who buy it for one artist will hear something new — and chances are they'll buy into the pro-immigrant message.
Cultural expression can put positive spin on hot-button topics like immigration, allowing consumers to open their minds to different points of view.